Articles
What went wrong with Evernote? How did we get here?
I expect negative comments on every video or article I publish about Evernote now. Sadly, talking about it makes me feel anxious.
I don’t think Evernote is doomed, but there is a profound shift in perception going on. It used to be that going to the Evernote Conference was the most important moment I looked forward to every year. It was great to see my friends, clients, developers, and the Evernote team.
Furthermore, sharing news from the conference or anything else Evernote released throughout the year had such positive vibes. Now, it’s hard to ignore all the negativity out there.
But the mood didn’t shift at once; it rarely does.
It all started many years ago
In July 2015, Phil Libin stepped down as CEO, and Chris O’Neill initiated a series of changes that made many of us, myself included, uneasy with the future of the company, or, in other words, our notes.
Evernote had a family of companion apps, and the new CEO gradually discontinued most of them, making many of us unhappy. But moving Evernote’s database to Google Cloud and the layoffs kicked off the first negative wave I’ve ever seen. At least, I do not recall anything similar during the Libin years.
I have to believe that from a financial standpoint, moving to Google servers was the best course of action. Even Apple used Google’s service in the early stages of iCloud. And I think they still do. However, the public’s perception was distorted by the way the media covered all the other CEO decisions.
For instance, I recall reading articles that referred to Evernote’s headquarters as a “ghost town.” I was furious about that; it made no sense. Back when Libin was CEO, or, in other words, before the layoffs, I visited the company and can attest that the building was not fully occupied. As far as memory serves, floors one and two were completely empty. Not even desks! The idea was to have enough room to grow in the future.
October, 2014. Redwood City, California
Nevertheless, I can relate to the anger and frustration people felt. The way the story was told made it hard to tell the difference between noise and reality, which leads me to the topic of communication. I’ve always found Evernote to be terrible at conveying decisions to its users. And the problem is still present. For instance, I believe that transferring operations to Europe was an excellent decision, but again, the public perception was different.
When you are hosting people’s memories, you don’t have the luxury of being as secretive as Apple or carless as a cable TV announcing the new version of its app. Every decision has to be over communicated.
I’m not sure why, but one thing that made me upset was the end of Evernote Market. Possibly because some of the products made it easier to organize things in real life, like we were used to doing in Evernote. Anyway, I was sad to see that go.
Over the past few years, more than 800,000 Evernote Moleskine notebooks and 300,000 Jot Script styluses were sold worldwide. Through Market’s website alone, we sold nearly 20,000 ScanSnap Evernote Edition scanners.
Market gave us the opportunity to illustrate the true value of Evernote to folks who hadn’t yet considered a Premium subscription. In fact, nearly half of the folks who shopped the Evernote Market were paying us for the first time.
Ultimately though, Evernote is a software company.
Communication, communication, communication. I don’t have all the facts, and I believe all of us try to make the best decisions based on the information we have available at the moment. But the way the official blog post was written suggests that the Market was successful, “but we are ending it anyway.”
As for:
Instead of selling and fulfilling orders ourselves, on February 3rd [2016], we will transition the Market to promote Evernote-integrated products made and sold by our partners at Adonit, Moleskine, and PFU. We plan to continue adding partners and integrations that strongly and elegantly complement Evernote to that list.
The transition lasted for a brief moment. It didn’t take long before everything stopped being sold. I have a lot of items in my collection, but the Evernote Market was much bigger.
Recently, I learned in an interview with Libin that when he was the CEO, the Market was profitable, but its benefits went way beyond that. I messaged O’Neill on LinkedIn months ago, inviting him to an interview on my channel to talk about his time as CEO, but I never heard back.
The last thing I remember from O’Neill’s tenure as CEO was the fervor the company generated on social media to unveil a “fresh brand identity”. Once again, the issue of communication was affecting Evernote. There was a lot of criticism about spending time and money on a logo instead of addressing the problems with the app.
Regarding the old logo, did you know that the elephant trunk is hiding the letter e?
A frustrating web client
If you are a subscriber to my YouTube channel, you know that I try crazy experiments all the time. Well, back in 2018, I tried to run my entire consulting business on a Chromebook. The Chromebook paired with Google Workspace and Trello performed exceptionally well, but the Evernote web* client, which was limited at the time, ended up being a major drawback in my plan.
* It should be noted that the decision to oversimplify the web client was taken when Phil Libin was CEO.
My experiment and what was going on with Evernote (the company) at that time made me think about switching to a different app for the first time. My consulting business is about helping companies build mindful Kanban workflows using tools like Trello, so I thought Notion would be a perfect fit for my notes and Kanban workflows.
I moved some of them, played with Notion for a while, and made couple videos for my YouTube channel in Portuguese, but even though I love all the cool stuff Notion has to offer, the database vibe doesn’t appeal to me. If I were to switch to a different app, note-taking would have to be its main feature. Perhaps that is the reason why I am currently enjoying Obsidian.
Ahead of its time?
Sometimes I catch myself thinking about Evernote’s series of managerial missteps along the way, but analyzing events in hindsight is always unfair. Other times, I believe the problem was timing. It is possible that Evernote was too ahead of its time and didn’t find a way to use this advantage in its favor.
For instance, a couple of weeks ago, I decided to test the Obsidian Map View plugin, and I couldn’t stop wondering why Evernote removed the fantastic map feature the app had back in the day.
Most people don’t even know this, but when we create a note, the app always attempts to save the coordinates of where the note was created. Evernote map view would simply show all notes with coordinates on a map. That’s it. We didn’t have to deal with any configuration.
It was a great feature, as were many others that were discontinued. In contrast, the Obsidian Map View plugin is difficult to set up, but at least it exists for people like me who want to see their notes on a map. Why? Well, you should watch the video below to be amazed by how many interesting use cases people can come up with this feature.
Evernote even had AI back in 2014, but the “A” stood for augmented. Features like context and handwriting OCR were among the many innovations the company came up with. To learn more about the challenges and the ideas they had for the future, I encourage you to watch my interview with Phil Libin on this topic.
Even today, with so many of these marvels gone, it’s still hard to find an app that’s both easy for non-tech-savvy people to use and that also packs in so many useful features.
But when a company stops innovating, others will take over. Steve Jobs famously said that if Apple hadn’t taken the iPod’s market share with the iPhone, other companies probably would have.
Do you remember?
Did you know that back in 1999, in the days of dial-up and DSL Internet, there was a service called Yahoo Briefcase that would create a ‘Y’ drive in our computers and allow us to synchronize files to the cloud?
That’s correct; Yahoo had it many years before Dropbox. But I bet that young people believe that Google and other companies invented services pioneered by Yahoo. The book “Marissa Mayer and the Fight to Save Yahoo!” has some chapters about how Yahoo missed the chance to be even bigger than today’s version of Google. Instead, it ended up as a Verizon subsidiary with a financial channel on YouTube.
Palm’s path was much harder than Yahoo’s. They were inventing a new market, and if that wasn’t tough enough for the team to deal with, the company went through numerous ownership changes and never found its way to a stable future. It’s mind-boggling to me that an entire generation is unaware of the remarkable products this company invented.
If you believe that the idea of having a personal assistant in your pocket was created by Apple with the iPhone, here is a good book for you: “Piloting Palm: The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry.”
The Apple II was the first computer I owned as a teenager, but my Palm PDA and Yahoo services were tools I used professionally for a long time, and I still miss some of Palm’s features. I wish these companies had continued to evolve, but, as I mentioned before, market forces cannot be controlled.
A bright future?
The year is 2018, and here we go again. Evernote has a new CEO, Ian Small. I’d say his main accomplishment was solving a problem that no one else had the courage to deal with before him.
Evernote had apps for Android, iOS, Mac, Web, and Windows, but I always referred to them as “versions” because they were so different from each other. The original management team had a reason for this approach, but in retrospect, it never worked well for us, the users. For instance, formatting a note using one of these “versions” would, more often than not, break it in another. However, I believe the worst consequence was that it slowed down innovation.
Evernote 10 was a necessary evil that created so many complications for the end user. It had to be done. It was a long-overdue project. Furthermore, it took longer than expected, and it was hit by COVID-19. And, again, more features were removed from the app.
Can you see a pattern here? From a user’s perspective, Evernote is constantly removing features and working to fix new bugs.
But for the first time, Evernote established an astonishing channel of communication with its users. The behind-the-scenes videos with the CEO, the blog posts, and many other projects created a new kind of collaboration between us and the company.
Small’s courage to rewrite all the clients was both bold and necessary. But it also means that from a technical standpoint, Evernote 10 was an entirely new app, and like every new piece of software, there may be several unknown bugs.
The good news is that 10 opened the doors to innovation. Evernote Home and its great widgets, such as the calendar and filtered notes, tasks, notes filters, and backlinks, came after 10 was introduced. Even the Real-Time Editing feature was being worked on by Ian’s team for many, many months before the Bending Spoons acquisition.
There are frequent complaints about bugs, but the way I see it, Evernote had no other options. They had to deal with the multiple apps that were incompatible with each other. It was either no more innovation or dealing with some bugs for a while
However, my concern is somewhat distinct. I think Small’s decision to move development towards the “Accomplish Anything” vision was a great idea. The new features his team created brought our notes to the next level, and the way he spoke about Evernote was a clear indication that many more similar features would be coming. Unfortunately, I have no idea what Bending Spoons plans are for Evernote.
I am a fan of Small and his accomplishments, but what I hope to understand one day is why the company was sold. Was it his decision? The board’s? Was it an offer? What happened?
The Bending Spoons era
I have no doubt that Bending Spoons is working hard to fix all the problems they inherited, but they may be running out of time. The bugs, along with the layoffs, price increases, and other unpopular decisions, may be hurting Evernote credibility too quickly. To add more salt to the injury, the connection Small’s team built with the community by being so transparent is slowly disappearing.
I believe Bending Spoons has everything it takes to make it right, but only time will tell if they will be able to replace the iPod with the iPhone or end up like Palm, Yahoo, and so many other fascinating companies that are long gone.
Building your brand out of a domain name
TL;DR: Social media is a great space to become known, create authority, and grow your audience, but you need a home base that is yours. Buy a domain, create a basic website if you don’t want to spend too much time on it, and always, always promote it on all the social media services you are using.
How having my own domain gave me so much freedom
Like many of us, I have grown tired of social media, and in recent years my posts have shifted to basically promoting the content I create and getting in touch with other creators and potential partners.
About 20 years ago, after using Geocities and other similar services, I decided it was time to establish a web presence by creating a self-hosted WordPress website with my name as the address. When that became too technical for me, I switched to WordPress.com. But I didn’t stop there. I decided to give Squarespace a shot long before it became the recognizable name it is today, primarily because I wanted a more professional-looking website.
Many years after that, I moved to Google Sites because I was already paying for it on my Workspace subscription. It ended up not working out for me because of some limitations, and last year I went back to WordPress to give it another try.
Between all the switches described above, I also tried Micro.blog and Postash.io for a while. More on this shortly. Finally, last week I moved to Obsidian Publish.
Despite all these transitions, people could always find me visiting my website. Having my own domain and using something called permalinks made this possible.
What is a permalink?
If you search for ‘what is a permalink?’ on Google, many of the results will be explanations based on the SEO benefits. That’s a good reason on its own, but I also think they are a great tool for moving your website to another hosting service. Let me tell you what I mean by this.
When you publish a page or post on a website, it may end up with an address similar to this:
your-website.com/2023/08/have-your-own-domain.html
Sometimes the address is, in reality, a permalink. In other words, an address created by the website hosting service you are using that points to a real address that is usually more boring. Something like:
your-website.com/post12345.html
This will keep the public address, or permalink, the same, no matter where you move that page in the website folder structure. Even better, if you move to another service that doesn’t have the same internal structure as the old one, you can set each post to use the permalink instead, and the external world, specifically your visitors, will have the impression that you haven’t moved at all.
This was precisely what I did when going from one service to another. Many times I used the moving opportunity to remove some posts and rearrange others. But because the permalinks were kept the same, rearranging pages in different places didn’t break anything.
Here’s an example:
For a long time, I have had a page listing some of the books I have already read. The address has been vladcampos.com/library since I created it. But when I recently moved to Obsidian Publish, I decided to rearrange parts of my website structure. I now have a ‘toolbox’ directory containing the ‘library’ and other pages, like one for my filmmaking gear. So instead of the address above, I ended up with:
vladcampos.com/toolbox/library
Because the page is now located inside the toolbox subfolder, I set vladcampos.com/library as a permalink. Now, if you type vladcampos.com/library, the website will present you with the correct page. In other words, old visitors and Google Search will still find the page.
Yes, you can set up permalinks on Obsidian Publish.
Why did I move to Obsidian Publish?
Back in 2014, a company called Postash.io released a service to create blog posts from Evernote notes. All one had to do was add the “publish” tag, and the note would be converted into a blog entry. And, yes, removing the tag would unpublish the note.
Until this day, I still believe that this is a genius solution because all of my articles start with an idea that I write down and work on using an app like Evernote or Obsidian.
Postash.io is still available, but it hasn’t been updated in a long time and doesn’t have many important features a website need. That’s why I used it for less than a year back then and quickly moved on. However, as a concept, Postash.io still makes a lot of sense for my workflow, and that’s why I recently moved my site to Obsidian Publish.
Publishing became so much easier, but there are many other reasons that I’ll explore in future articles and videos. Furthermore, having the original posts on my computer as notes is like having a backup of a backup, and this is pretty comforting.
What were the lessons we learned today?
Social media platforms come and go. Use them to your advantage, but make sure you have a home base — a website with your own domain name. And if you wish to experiment with other hosting services, permalinks can help you keep all the old links working.
This is the story of how I fixed a Disk II drive
It may sound crazy, but there was a time when Apple computers and accessories could be repaired by the user. This is a story about how I fixed a Disk II drive without any electronics training.
Software and resources used
I cleaned the green phosphor monitor and repaired the crack
Cleaning and repairing a frame crack took a lot of time, but I’m happy with the result. I also closely inspected the capacitors and couldn’t find anything unusual. The board looks like it just came out of the factory, but there is a strange smell coming from the monitor when it is on. I suppose I will have to wait until the mysterious capacitor begins to leak.
The green phosphor monitor just arrived
This was only a quick first test to make sure it was working. Now, there’s a lot of cleaning and a small crack to fix, but I already love that it matches the IIe much better than the one I was using before. It is the correct choice for the time period.
Cleaning the Apple IIe
This Apple IIe arrived pretty dead, and even though I don’t have any training in electronics, soldering, or any of the many other skills, I decided I would fix it. The list of problems is endless, and I’ll do what I always do in situations like this. Break it up into smaller problems and solve them one at a time.
First step: cleaning.
Without experiencing the unknown variables, it’s impossible to organize efficiently
The best way to organize things, whether they’re physical or digital, is to accept the mess for a while. That’s why my strategy for organizing things is to always start with a messy environment, a blank canvas to play with. However there’s a catch: I have to pay close attention to what I’m constantly searching for and using.
It is only after rearranging things again and again and learning my necessities that I am finally ready to begin building the system that will meet my needs. But, there is no doubt in my mind that that will not be the final version. The world around us constantly changes, and we must adapt to keep up.
The tricky part is figuring out the exact moment when the messy stage has to give way to some order. I like to use a concept I borrowed from economics: Transactions Costs. In other words, if the mess is making me less and less productive, it’s time to pause and organize by choosing the best workflow I’ve come up with so far.
If you haven’t already, I encourage you to watch the video below. It’s about an Evernote notebook being built from empty to fully functional. It started out messy, and I added tags, links, etc. as I learned what I was constantly looking for and using.
And like I said before, it’s a strategy that works in both the digital and physical worlds. Last week, I finally organized my workbench inspired by the way I moved objects around when I was working on the Apple IIe restoration project. I’m pretty happy with the final result, but I already had new ideas for it.
The messy approach is also a way to foster creativity. There are many good books about this subject. There’s one literally titled Messy, but The Click Moment and Algorithms to Live By also discuss it.
Moving things around forces us to look at a problem from a different perspective, which helps us come up with unexpected solutions. But it is important to keep in mind that the project on which we are currently working is not our sole concern. In my case, the messy workspace was also a project in progress.
Take a look at the shelf and the soldering station; they are all made from scrap wood. By the way, I love that cool industrial vibe. You can even tell from the black circles on one of the shelf legs that the piece of wood was once below the table glass. It was a test; I was trying to figure out how many crossbars I needed to keep everything stable and I ended up replacing the studs with the thicker ones that are there now. As for the rest of the replaced pieces wood, they were used on other projects.
But there are more repurposed materials. The desk itself is made up of the top glass of an old kitchen table, supported by some cheap Ikea trestles. As for that Chromebook, it will not get Chrome OS updates anymore, but it is still good enough for Google searches and the Evernote web client.
So, the next time you are working on a complex project, don’t be too hard on yourself. Every so often, a little mess is what you need to unlock a solution that was always there, but you couldn’t see.
By the way, switching to another project also works, but that’s a story for another time.
ADTPro tutorial and how I fixed the 'transfer aborted' problem
Back in the 70s and 80s, software was also sold on cassettes because files could be transferred to computers using sounds. It was a pretty ingenious method, but it came with its own problems.
Volume, for example, played a significant role in the process of saving or retrieving software. Too loud or too low would cause errors, meaning that we would have to press stop on the tape deck, rewind, and go through the process all over again trying a different volume. And we are talking about unreliable physical nobs, not the precise digital control we we currently have on our phones and computers.
Fast-forward to today, and it’s still possible to do it thanks to the headphone port that endures in many devices. If all you want to do is send files to a vintage computer like the Apple IIe, the audio connector on some phones, tablets, computers, or even an iPod will suffice.
However, if both parts (the old and new computers) have to exchange information with each other, there have to be two audio cables connecting the output of one to the input of the other, and a modern software like ADTPro is needed to manage the communication.
What you need
In the video below, you can learn how it works, how to set it up, and some tips that will help you with the audio settings. But, you should also read the blog post because there is valuable information there as well.
Unlocking the volume level
Recently, I wrote about the challenges of bringing my 2012 MacBook Air back to life. When I finally did that, I unlocked another level of the Apple IIe restoration project saga. My plan was to use that computer to transfer files to the IIe. However, like everything else in this project, that was easier said than done.
The MacBook has only one audio port, and I needed two. That’s easy, right? A USB dongle will do it, and thanks to Apple’s insane relationship with computer ports, I happen to have many of them lying around.
Well, that simple task quickly turned into days of swapping dongles and tweaking the in and out volumes on the MacBook. As evident, this restoration project is increasingly resembling an 80s adventure game.
Fun fact: the IIe doesn’t have a volume control, and that was a big problem when I was a kid and wanted to stay awake until late at night playing games.
Fortunately, thanks to an error message appearing on both computers, it is relatively easy to quickly know that a file transfer is not working. Naturally, I knew about the volume problem from experience, but I decided to first make sure audio was coming out of all the ports. It was.
Next, I started moving up and down the in and out volumes, until I finally found the correct spot. Putting it like that makes it look so easy, but, believe me, it was a painful process of trial and error that involved restarting the file transfer several times. It took me hours, but it was so gratifying when I finally did it.
Of course, I saved that information on Evernote. And to help others with the same problem, the settings below are the the ones working for me.
ADTPro not saving to disk
When I finally figured out the audio settings, everything was always working fine with the smaller software. But the process would not finish when transferring larger images. At the final stages, a loud noise would come from the drive, and the process would be aborted.
Unlocking the disk drive level
What I didn’t tell you so far is that transferring a file is just part of the process. These computers didn’t come with a hard drive. All they have is an internal memory that is wiped as soon as the power is turned off. So, the next logical step is to start saving all transferred files to disks. And if you prefer an era-appropriate word, here are some options: floppy, floppy disk, or diskette.
Since my recently purchased Disk II (the device that reads and writes to diskettes) arrived last week, and a couple of days later so did the the box of disks, it was all set for the big day.
I opened ADTPro on the MacBook Air, typed the commands on the IIe, then went back to the Air and started playing the tunes. I knew that the transfer would go smoothly because, at that point, I had already thoroughly tested it. It was finally time to record the first file onto a disk. If you have never done this before, I need to stop here for a moment and set the tone.
The transfer and recording take a few minutes and happen in several steps. The first part of the data is sent to the vintage computer’s memory (the one that is wiped if the IIe is turned off). Then the transfer is paused while the computer saves that part to the disk. Next, the IIe cleans that first block from the memory and ‘tells’ the MacBook to send the next block. That’s why the cables going in and out on both sides are needed.
This process is repeated many times, and the first program I was trying to save to disk was the Apple IIe side of ADTPro which so far I had to always send to the IIe to actually start transferring any other software. This would save me some time in the future because loading software from disk is many times faster than using audio.
Victory!
I now had my first disk and was eager to copy the next one. XPS Diagnostics is a software that can help me test several of the IIe components, including the disk drive itself. So, here we go again…
This is a much larger piece of software, meaning that there are more of those send to memory and save to disk steps. Everything was going fine as before, but on the very last ‘save to disk’ step, a loud noise came from the drive, and the process was aborted.
Oh, no!
I tried it again a couple of other times, only to end up with the same results. That was so frustrating. At that moment, it was clear to me that I would need to start working on the Disk II level of the IIe Saga.
Spoiler: I did unlock it and managed to move to the next level, but this is a story for another day.
Generations
After helping me fix the issue with the ROM chips a few weeks ago, my son got to play Gremlins on the Apple IIe.
