As a longtime Evernote user and frequent collaborator with the team, I’ve always felt a deep connection to the app. But a recent Vergecast episode with David Pierce and Federico Simionato made me see things from a different perspective.

However, before that, “The Great Evernote Reboot” episode title evoked a wave of nostalgia. It made me remember all the years I went to the Evernote conferences and when the company and its products were on the news all the time. Ironically, that nostalgia made me freeze for a moment and skip that episode. I wanted to listen to it with attention and give it the deserved respect and treatment. In honesty, it felt like a special moment.

The features discussed didn’t surprise me, though. For example, I just published a video about the sidebar customization. But Pierce’s approach was like turning things around just enough to give me a new perspective on Evernote’s direction after the Bending Spoons acquisition.

The goal is not to give users all the features they’ve been asking for quite some time. That’s great, but the main goal seams to be re-examining many things, from what Evernote is about for its users to the company’s revenue model. It is about focus and making the company sustainable for years to come. In a way, it feels like a reboot of the “100-year start-up” mantra, and I love it.

But listening to this episode also taught me a valuable lesson: sometimes, all it takes is a well-crafted question to gain a fresh perspective, even on something as familiar as Evernote.