Apple’s App Store fees have the potential to make things harder for creators on Patreon.

As a shareholder, I understand that many of Apple’s decisions are driven by the need to make the company more valuable. But sometimes their policies go too far.

If the numbers presented in the video below are accurate, Patreon, the company, is unable to assume the App Store fees. I’ll even go as far as to say that it is mathematically impossible, as Patreon fees are lower than those of Apple. Which leaves two options: either the creator or the supporter will have to bear Apple fees.

I understand that Apple has a great system with almost zero friction, and that there are costs to operate it. What I don’t understand is the percentage. How can Patreon charge much less and even support all its operational expenses? Furthermore, does the amount charged by Apple even make sense when creators or supporters will be the ones paying for it?

My tiers on Patreon are pretty low because I’m not trying to explore anyone. I’m looking to build a community of people who are as passionate as I am and wish to help me by supporting my work. However, when Apple’s policies come into effect in the near future, I’ll have to switch to charging the App Store fee from the new supporters paying from there.

Apple, of course, is entitled to make its own business decisions, but forcing end users to pay more is unfair and, I dare say, unethical. Companies using the App Store should be allowed to explain that there’s a cheaper option to purchase a service. The way I see it, Apple is simply not giving users a choice.

This situation is another reminder that I have to keep my policy of not using any of Apple’s wall-gardened services, despite their quality. It’s also a good example of why the European Commission is constantly creating regulations to prevent big companies from doing whatever they want.